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Web design approach where layouts automatically adjust to fit different screen sizes and devices.

Website visitors who arrive through unpaid search engine results.

HTML tags that provide information about a web page to search engines and browsers.

Words and phrases that people type into search engines to find content.

Experience, Expertise, Authoritativeness, Trustworthiness - Google's quality guidelines for content evaluation.

Domain Name System - the internet's phonebook that translates domain names to IP addresses.

Call to Action - a prompt that encourages users to take a specific action.

A set of Google metrics measuring user experience: loading performance, interactivity, and visual stability.

The percentage of visitors who complete a desired action on your website.

Content Management System - software that helps you create, manage, and modify website content without coding.