Glossary

Secure Sockets Layer - a security protocol that encrypts data transmitted between a website and its visitors.

A file that lists all the pages on a website to help search engines discover and index content.

Search Engine Results Page - the page displayed by search engines in response to a query.

Search Engine Optimization - the practice of improving a website to increase visibility in search engine results.

Structured data code that helps search engines understand and display your content in rich results.

Web design approach where layouts automatically adjust to fit different screen sizes and devices.

Website visitors who arrive through unpaid search engine results.

HTML tags that provide information about a web page to search engines and browsers.

Words and phrases that people type into search engines to find content.

Experience, Expertise, Authoritativeness, Trustworthiness - Google's quality guidelines for content evaluation.