Glossary

Domain Name System - the internet's phonebook that translates domain names to IP addresses.

Call to Action - a prompt that encourages users to take a specific action.

A set of Google metrics measuring user experience: loading performance, interactivity, and visual stability.

The percentage of visitors who complete a desired action on your website.

Content Management System - software that helps you create, manage, and modify website content without coding.

Content Delivery Network - a network of servers distributed globally that delivers web content to users based on their location.

The preferred version of a webpage when duplicate or similar versions exist.

The percentage of visitors who leave a website after viewing only one page.

Links from other websites that point to your website, also called inbound links.

Application Programming Interface - a set of rules that allows different software applications to communicate with each other.